Transforming Customer-Brand Relationships

Section - ONE: Foundational elements of customer-brand relationships; Chapter - 01: The power of the customer - understanding how customer opinion can influence behaviour; Chapter - 02: From loyalty to fandom - how brandoms are redefining engagement; Chapter - 03: The art of social listening - leveraging social media for affinity; Chapter - 04: From satisfaction to affinity - the role of customer service; Chapter - 05: Personalization and engagement - how data and creativity create core memories; Chapter - 06: Building loyalty at scale - what great looks like; Chapter - 07: What does success look like ? the metrics that matter; Chapter - 08: The storytellers - creating content that captivates; Chapter - 09: Putting it all together - the customer experience blueprint; Section - TWO: Building a community step-by-step; Chapter - 10: Building a sense of community; Chapter - 11: Designing, onboarding, and measuring success; Chapter - 12: Beta testing; Chapter - 13: Community launch, communications, and promotion; Chapter - 14: The role of online platforms and social media; Section - THREE: Overcoming challenges; Chapter - 15: When affinity falters; Chapter - 16: Navigating change; Chapter - 17: Conclusion - the future of customer experience and brand affinity; Chapter - 18: Appendix - recommended reading;