A guide to trademarks for businesses. Wilson discusses: what can and cannot be protected; duration and scope of protection; notice and registration; avoiding and evaluating infringement; and how trademarks are used and exploited in the marketplace - including trademark issues on the World Wide Web.
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 229 mm
Breite: 152 mm
ISBN-13
978-1-880559-59-8 (9781880559598)
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Schweitzer Klassifikation
