I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it.
I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories - coupled with the author's expertise - will support readers on their own journey to brand success and self-empowerment in work and life.
The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
Rezensionen / Stimmen
By sharing her own story, as well as those of other women in business, Kubi illuminates a clear and achievable path to owning your brand. -- Jaz Rabadia MBE, Senior Manager, Energy & Sustainability, Starbucks UK Kubi cuts through the noise to give you a clear-sighted view of your brand value and then helps you to maximise its potential. She lives her brand and can help you do the same. -- Maria Purcell, Head Of Commercial Sales, Workplace by Facebook Kubi Springer is one of the top five external influencers and brand specialists in the UK. -- Paola Lucktung, Former Global Director, Entertainment & Influencer Marketing, Adidas Group
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Maße
Höhe: 194 mm
Breite: 126 mm
Dicke: 21 mm
Gewicht
ISBN-13
978-1-4729-7911-7 (9781472979117)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Kubi Springer is an award-winning specialist with 25 years of brand experience. She has worked with global brands including Nike, L'Oreal, MTV, London Fashion Week, NY Fashion Week, P.Diddy, Rio Ferdinand, Justin Timberlake, Mariah Carey, Rolls Royce and Aston Martin. Since 2007, Kubi has taught brand marketing in academic institutions and corporate firms, with clients that include: NatWest, Deloitte, Oxford University, London College of Fashion, and NYU.
Kubi has been featured across media platforms including BBC News, Forbes magazine, the Guardian, The Sunday Times and Virgin Entrepreneur Magazine, as well as her own business TV show - 'The Kubi Springer Show' - on Sky 198. She is the host of the 'She Builds Brands Radio Show' on Ruach Radio and is a regular contributor on BBC Radio 5 Live.
