The book considers advertising and promotions on the internet how does the law apply to such activities now and what developments can we expect in the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analysed. Other areas of law examined include: the contractual relationships vis advertising and promotions,copyright, trade marks and branding, passing off, defamation, character merchandising and personality endorsement, product and price descriptions, comparative advertising, the use of third party material and the law governing lotteries and promotions. There is also a section on legal procedure and remedies.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 234 mm
Breite: 152 mm
ISBN-13
978-1-85941-387-6 (9781859413876)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Sallie Spilsbury is a solicitor at leading UK law firm Addleshaw Booth Co. She specialises in advertising and sales promotion law.
Registered Trade Marks; Passing Off; Defamation,Trade Libel and Malicious Falsehood; Copyright; Trade Descriptions; Price Indications; Misleading Advertisements; Comparative Advertising; Competitions; Using People in Advertising and Promotions; The Protection of Formats in Advertisements and Sales Promotions; Contempt of Court - References to Legal Proceedings in Advertisements and Promotions; Obscenity, Indecency and Blasphemy; Legal Procedure and Remedies; Judicial Review; European Law - Harmony Throughout Europe?; The British Codes of Advertising and Sales Promotion;The Independent Television Commission Codes of Advertising Standards and Practice and Programme Sponsorship; The Radio Authority Advertising and Sponsorship Code; The Independent Committee for the Supervision of Standards of telephone Information Services (ICSTIS)
