Sprache
Verlagsort
Illustrationen
Maße
Höhe: 229 mm
Breite: 152 mm
Dicke: 32 mm
ISBN-13
978-0-8093-0589-6 (9780809305896)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Orange A. Smalley, whose death in 1964 interrupted his preparation of this manuscript, was Professor and Chairman of the Department of Marketing at Loyola University, Chicago.
Frederick D. Sturdi-vant is Associate Professor of Business Administration at Harvard Business.
