In this Section: 1) Brief Table of Contents 2) Full Table of Contents 1) Brief Table of Contents Section One: Establishing a Foundation Chapter 1: Online Chapter 2: Online editors Chapter 3: Online audiences Section Two: Generating Content Chapter 4: Convergent packages Chapter 5: Photographs, galleries, slideshows and captions Chapter 6: Graphics, blurbs and boxes Chapter 7: Audio, video and the Web Section Three: Revising and Editing Chapter 8 : Making copy right Chapter 9 : Making copy sing Chapter 10 : Punctuation and usage Chapter 11: Style Section Four: Gathering an Audience and Gaining its Attention Chapter 12 : Headlines Chapter 13: Social media and linked material Chapter 14: Design on the Web Chapter 15: Online marketing Section Six: Guarding Against Problems Chapter 16: Online law, copyright and fair use Chapter 17: Online ethics 1) Full Table of Contents Section One: Establishing a Foundation Chapter 1: Online Online storytelling forms Shovelware sites Web-first and Web-only sites Web-only sites Hyperlocal and citizens journalism sites Mobile delivery of content Social media interaction Final thoughts Chapter 2: Online editors Preparing to be an editor The job of an editor The editor as a manager How to coach writers The editing process The first cut How to criticize effectively Editing for the bigger picture Final thoughts Chapter 3: Online audiences Online audiences Researching your site's audience Local focus Final thoughts Section Two: Generating Content Chapter 4: Convergent packages Understanding convergence Tools of the trade Approaching the news Dealing with feedback Final thoughts Chapter 5: Photographs, galleries, slideshows and captions Choosing photographs Preparing photographs Presenting photographs Writing captions Working with photographers Final thoughts Chapter 6: Graphics, blurbs and boxes Basics of a graphic The spectrum of graphics Boxes Graphics beyond the box Interactive graphics Final thoughts Chapter 7: Audio, video and the Web Audio Video Video quality Editing basics Editing the package step by step Final thoughts Section Three: Revising and Editing Chapter 8 : Making copy right Making copy right with content that speaks to your audience Making copy right with leads Making copy right with solid facts Making copy right with tight writing Final thoughts Chapter 9 : Making copy sing Making copy sing with effective leads Making copy sing with concrete details Making copy sing with strong quotes Final thoughts Chapter 10 : Punctuation and usage Commas Semicolons Apostrophes Hyphens Dashes Colons Quotation marks Question marks Exclamation points Parentheses Irregular verbs Agreement Troublesome pronouns Prepositions Final thoughts Chapter 11: Style Breakout: David Minthorn Abbreviations and acronyms Capitalization Misspelled and misused words Numbers Plurals Final thoughts Section Four: Gathering an Audience and Gaining its Attention Chapter 12 : Headlines What headlines do The core of a good headline Things to do before writing a headline Key elements to writing a headline Things to do after writing a headline SEO and headlines How is SEO comparable to what I'm already doing? How is SEO different from what I'm doing? The dark side of SEO headlines Final thoughts Chapter 13: Social media and linked material Social media defined Understanding social media approaches Social networking sites Social news sites Reacting tools Disadvantages of social media Hyperlinking Basic rules for linking Final thoughts Chapter 14: Design on the Web Basic principles of design Color and background Type Font selection Font size Font color/contrast Photos, graphics and other visuals Creating your pages Sketching out the basics Modular design Other design considerations Final thoughts Chapter 15: Online marketing Website marketing goals Search engine optimization Reader comments Email promotion RSS and Feedburner Social media marketing Other marketing techniques Final thoughts Section Six: Guarding Against Problems Chapter 16: Online law, copyright and fair use Freedom of the press Libel Defenses against libel Communications Decency Act Libel tourism Invasion of privacy Copyright Online limits to liability Creative Commons Final thoughts Chapter 17: Online ethics Ethics defined Models of ethics Issues regarding editing and ethics Audience standards and the Breakfast Test Establishing rules and guidelines Working with reporters The balancing act Visual ethics An ethical thought process Final thoughts Appendix Chapter 3 - Free polling and survey sites Chapter 7 - Multimedia news sites Chapter 8 - Checking math Chapter 8 - Weak adjectives and adverbs Chapter 8 - Circumlocutions Chapter 8 - Redundancies Chapter 8 - Cliches Chapter 8 - Euphemisms Chapter 10 - Conjunctive adverbs Chapter 10 - Irregular verbs Chapter 10 - Collective nouns Chapter 10 - Wordy prepositions
