Contents: Publisher's Foreword. Introduction. A Very Short History of Magazines. What Is a Magazine? A Look at the Magazine Publishing. The Function and Responsibilities of a Magazine Publisher. The Role of the Editor and the Writer. Art, Layout, and Design. Developing Advertising Sales. How a Magazine Is Produced. Establishing a Circulation Base. Magazine Promotion and Public Relations. A Look at Recent Magazine Success Stories. The Exciting World of Business Magazines. Starting a New Magazine: Part I. Starting a New Magazine: Part II. Publishing and the Law. Serial Rights, Foreign Licensing, and Publishing. Deals, Trends, and Countertrends. Getting a Job and Moving Ahead. The Major Publishing Companies and Magazines. Appendices: Consumer Magazines. Business Magazines.
