* This value-priced guide by one of the Top 25 Most Influential Women on the Web delivers 250 solutions, workarounds, tips, and annoyance-busters that Web designers won't find anywhere else
* Offers 500 pages of insider techniques to improve workflow and efficiency, save development time and money, and increase search engine rankings and site traffic, whether designers want to enhance an existing Web site or build a state-of-the-art site from scratch
* Covers topics such as HTML, XHTML, CSS, graphics and multimedia, cell phone and PDA accessibility, content development, tools, usability, information architecture, globalization, and site redesign
* Molly Holzschlag is a steering committee member of the Web Standards Project (WaSP) and spokesperson for the World Organization of Webmasters, as well as a frequent lecturer at industry conferences and the author of twenty-five previous books
Auflage
Sprache
Verlagsort
Verlagsgruppe
Illustrationen
Maße
Höhe: 23.6 cm
Breite: 15.7 cm
Dicke: 22 mm
Gewicht
ISBN-13
978-0-7645-6845-9 (9780764568459)
Schweitzer Klassifikation
In the world of Web design and development, Molly E. Holzschlag is one of the most vibrant and influential people around. With over 30 Web development book titles to her credit, Molly is also a noted columnist, speaker, and educator.
As a Steering Committee Member of the Web Standards Project (WaSP), Molly works along with a group of other dedicated Web developers and designers to promote open standards for the Web. She serves as an advisor and spokeswoman for the World Organization of Webmasters. Molly speaks regularly at conferences in addition tot teaching and developing curriculum for a number of colleges and universities, including the University of Phoenix, New School University, and Pima Community College.
Many recognize Molly from her Column "Integrated Design." Which appeared in the much-missed Web Techniques Magazine for three years, and from sister publication Webreview.com, where Molly served as Executive Editor for a year during the best of the San Francisco dot.com era. Molly has been honored as one of the Top 25 Most Influential Women on the Web. For more information about Molly, drop by at www.molly.com/
Acknowledgments.
Introduction.
Part I: Tools, Planning, and Content.
Chapter 1: Setting up a Master Toolbox.
Chapter 2: Managing Your Web Project.
Chapter 3: Architecting Your Information.
Chapter 4: Making Sites Usable and Persuasive.
Chapter 5: Creating and Managing Fantastic Content.
Part II: HTML, XHTML, CSS, and Accessibility.
Chapter 6: Crafting Pages with HTML.
Chapter 7: Moving Ahead with XHTML.
Chapter 8: Style Tips for Type and Design.
Chapter 9: Laying Out Pages with CSS.
Chapter 10: Adding Accessibility Features.
Part III: Designing Sites for Long-Term Success.
Chapter 11: Sophisticated Visual Design.
Chapter 12: Spicing It Up with Dynamic Content.
Chapter 13: Keeping Sites Fresh and Engaging.
Chapter 14: Improving Site Ranking and Managing.
Chapter 15: Dealing with Growth and Redesigns.
Part IV: Appendixes.
Appendix A: Demystifying Service Provision.
Appendix B: Overview of Application and Database Technology.
Appendix C: Helpful Reading, Web Sites, and Resources.
Index.
