This book looks at how the public relations profession applies to local government. The legal framework is explained as are the various approaches, methods and techniques that can be used for both the corporate and individual service requirements. It includes cases studies from a wide range of local authorities and is designed for chief officers and public relations officers in local government as well as some academic courses in public administration.
Sprache
Verlagsort
Verlagsgruppe
Pearson Education Limited
Zielgruppe
Maße
Höhe: 234 mm
Breite: 156 mm
Gewicht
ISBN-13
978-0-582-08191-8 (9780582081918)
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Schweitzer Klassifikation
Autor*in
Head of Public Relations, Buckinghamshire County Council
Head of Information Services, Harlow Distric Council
Public relations for local government; public relations strategy; market research; corporate identity; media relations; publicity and promotion; advertising and marketing; public information; internal communication; buying public relations expertise; the European dimension; public affaire and lobbying.
