CORPORATE IMAGE

Corporate identity involves the effective application of all the graphic designer's skills and tools: typography, colour, illustration, layout and print supervision as well as the closest possible liaison with clients. It is an extremely demanding area to work in, but the rewards for the successful designer can be correspondingly impressive. Part of the "Graphic Design in the Computer Age" series, this book looks at corporate identity. Drawing on her extensive experience of working for advertising, publishing, tourism and industrial clients in Britain, Europe and Australia, Amanda Barrett goes step-by-step through the process, focusing on the interpretation of briefs and the production of finished designs. It also offers advice on the many problems which can arise in designer/client relations.