This updated edition addresses the importance of IMC and how it impacts advertising strategy. The text provides many examples of IMC campaigns.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Editions-Typ
Illustrationen
Illustrations (some col.)
Maße
Gewicht
ISBN-13
978-0-256-26253-7 (9780256262537)
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