Every day, newspapers and magazines are deluged with thousands of press releases. Which stories make an editor sit up and take notice? Why do some press releases never get used? This book takes the reader through every stage of the process, from conceiving the story idea, researching information and writing the release, to distributing by the most effective means. Case studies and examples are included.
Every day, newspapers and magazines are deluged with thousands of press releases. Which stories make an editor sit up and take notice? Why do some press releases never get used? This book takes the reader through every stage of the process, from conceiving the story idea, researching information and writing the release, to distributing by the most effective means. Case studies and examples are included.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Editions-Typ
Produkt-Hinweis
Illustrationen
Maße
Höhe: 215 mm
Breite: 135 mm
Gewicht
ISBN-13
978-1-85703-485-1 (9781857034851)
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Schweitzer Klassifikation
Hitting the headlines; are you sitting on a story?; how to hit the target; stories that really sell; building a story step by step; putting on the right style; picture power; making news.
