Shows entrepreneurs how to get in on the ground floor of the rapidly expanding desktop video business. Readers can learn about multi-media technologies and applications, the components of a full-service DTV shop and techniques for planning, funding and marketing a DTV business. Information on the ups and downs of working with broadcasters, filmmakers, artists and advertisers is also included. Written for business-orientated readers who want to know how to cash in on DTV opportunities, the guide covers multi-media services such as CD-ROM publishing, interactive brochures, voice and video messages and music composition.
Reihe
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 254 mm
Breite: 178 mm
ISBN-13
978-0-8306-4524-4 (9780830645244)
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