Web Site Cookbook

Dedication;
Preface;
Assumptions;
Other Sources;
Conventions Used in This Book;
How to Contact Us;
Safari® Enabled;
Acknowledgments;
Chapter 1: Web Server Setup;
1.1 Introduction;
1.1 Registering a Domain Name;
1.2 Managing and Protecting a Domain Name;
1.3 Choosing a Server Platform and Hosting Plan;
1.4 Enabling Server-Side Includes;
1.5 Setting the Default Filename for a Directory or Entire Site;
1.6 Making Sure Your Web Site Loads With and Without the "www" Prefix;
1.7 Creating and Accessing Directories Outside the Web Site Root Directory;
1.8 Automating Routine Tasks;
1.9 Restarting Your Web Server;
1.10 Monitoring Web Server Activity;
1.11 Building an Easy-to-Maintain Web Site with Free Tools;
Chapter 2: Site Planning and Setup;
2.1 Introduction;
2.1 Writing a Functional Specification for Your Site;
2.2 Assessing Available Materials for a Site;
2.3 Organizing Your Files in Directories;
2.4 Establishing a Naming Convention for Your Files;
2.5 Establishing a Naming Convention for Page Titles;
2.6 Establishing a Naming Convention for Your Variables;
2.7 Downloading All Files from a Site;
2.8 Making URLs Easy to Find and Remember;
2.9 Creating a Flowchart for Complex Site Functionality;
Chapter 3: Page Design and Navigation;
3.1 Introduction;
3.1 Choosing Between a Flexible and Fixed Layout;
3.2 Creating a Color Scheme;
3.3 Making Room for All Your Navigation;
3.4 Designing Pages for Advertisements;
3.5 Expanding Your Web Site;
3.6 Adding Background Images;
3.7 Creating Breadcrumb Links;
3.8 Creating a Link Menu to Other Pages;
3.9 Creating Navigation That Does Not Link to Itself;
Chapter 4: Formatting Text and Code;
4.1 Introduction;
4.1 Writing Standards-Compliant Web Pages;
4.2 Displaying Foreign and Special Characters;
4.3 Choosing Type Sizes for Display and Body Text;
4.4 Including Dynamic Content in Static Pages;
4.5 Adding a Discretionary Hyphen to Long Words;
4.6 Dividing a Text Block into Multiple Pages;
4.7 Reformatting Database Content as HTML;
4.8 Optimizing Web Page Code;
Chapter 5: Formatting Graphics;
5.1 Introduction;
5.1 Optimizing Your Images;
5.2 Creating a Web-Friendly Logo;
5.3 Slicing and Recombining Complex Images;
5.4 Choosing Clip Art and Stock Photos;
5.5 Disabling Image Download;
5.6 Creating Watermarked Images on the Fly;
Chapter 6: Displaying and Delivering Information;
6.1 Introduction;
6.1 Explaining Who's Responsible for Your Site;
6.2 Writing Meaningful Link Text;
6.3 Adding Preview Information to Links;
6.4 Creating Effective Pop-up Windows;
6.5 Randomizing Text or Images;
6.6 Highlighting the Search Term;
6.7 Embedding RSS Feeds on Your Site;
6.8 Creating an RSS Feed from Database Content;
6.9 Adding a Poster Frame to a QuickTime Movie;
6.10 Creating a Printer-Friendly Version of Your Site;
6.11 Generating Downloadable Files Dynamically;
6.12 Offering Your Site on Mobile Devices;
Chapter 7: Interacting with Visitors;
7.1 Introduction;
7.1 Preventing Blank Form Fields;
7.2 Duplicating Form Field Data;
7.3 Using Sample Input to Reduce Errors;
7.4 Formatting User-Entered Information;
7.5 Generating Form Menu Choices from a Database;
7.6 Storing Multiple Values in One Database Field;
7.7 Using a Graphical Character String for Form Authentication;
7.8 Putting Additional Information in mailto Links;
7.9 Send Visitor Messages to Your Mobile Phone;
7.10 Using Cookies to Remember Visitor Choices;
7.11 Internationalizing Your Web Site Problem;
7.12 Creating an Email Newsletter;
Chapter 8: Promotion and E-Commerce;
8.1 Introduction;
8.1 Turning Site Traffic into Loyal Visitors and Customers;
8.2 Creating an Effective Landing Page;
8.3 Creating a Favicon;
8.4 Forcing a Secure Connection;
8.5 Creating a Self-Signed SSL Certificate;
8.6 Disabling a Form Submit Button After the First Click;
8.7 Creating Complex Select Menus with optgroup;
8.8 Protecting Your Site from Fraud;
8.9 Generating Income from Traffic and Content;
8.10 Tracking and Blocking Visitors Based on Their IP Numbers;
8.11 Soliciting Donations and Contributions;
Chapter 9: Maintenance and Troubleshooting;
9.1 Introduction;
9.1 Handling Requests for Missing or Relocated Pages;
9.2 Adding the Referring Page to a Form;
9.3 Improving Site Performance;
9.4 Tracking and Documenting Site Changes;
9.5 Modifying an Auto-Indexed File List to Match Your Site's Design;
9.6 Converting Source Documents to Web Pages;
9.7 Coordinating Site Updates and Testing;
9.8 Taking Care of Your Database;
9.9 Evaluating Your Site with Metrics;
9.10 Developing Test Procedures for Your Site;
9.11 Preventing Email Address Harvesting;
Colophon;