This contains four freestanding documentaries specially filmed for intermediate level Business English learners. It is sold with a Teacher's Guide with photocopiable tasks for learners plus ideas on how to use the material and key. Sequence 1 Welcome to Prince focuses on the American sports goods manufacturer. It introduces viewers to the company, examines product design and focuses on dealing with customers. Sequence 2 The Delivery is about a French supermarket seafood order to a British company. It focuses on ordering, phoning, transportation, quality control and food retailing. Sequence 3 At Leapfrog looks at how a qualitative market research company, Leapfrog, can help a large chocolate manufacturer, Mars, in coming to a decision about whether to change a brand name or not. Sequence 4 The Solar Way filmed at BP Solar in Sydney shows in simple terms how the technology works and what its applications are.
Sprache
Verlagsort
Zielgruppe
Für den Englisch-Unterricht
Produkt-Hinweis
Illustrationen
Maße
Höhe: 250 mm
Breite: 190 mm
Dicke: 47 mm
Spieldauer
Gewicht
ISBN-13
978-0-521-58777-8 (9780521587778)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Sequence 1 Welcome to Prince; Sequence 2 The Delivery; Sequence 3 Leapfrog; Sequence 4 The Solar Way