Introduction to Marketing. Marketing and Its Environment. Role of Research in Marketing. Consumer Behavior. Organizational Buying Behavior. Market Segmentation. Planning and Forecasting. Product Concepts and Strategies. Product Development and Management. The Distribution Component. Wholesaling and Retailing. Pricing and Price Determination. Pricing Strategies and Approaches. Promotion, Management and Integrated Marketing Communication. Advertising, Sales Promotion, And Other Elements of the Promotion Mix. Personal Selling and Sales Management.
