Introduction; Scheme of work; Teaching ideas; Coursebook answers; Extra worksheets and answers; Exemplar exam papers; Section 1. Understanding Business Activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Section 2. People in Business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of workers; 9. Internal and external communication; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix - product and price; 13. Marketing mix - place and promotion; 14. Marketing strategy; Section 4. Operations Management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Section 5. Financial Information and Decisions: 19. Business finance - needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Balance sheets; 23. Analysis of accounts; Section 6. External Influences on Business Activity: 24. Government economic objectives and policies; 25. Environmental and ethical issues; 26. Business and the international economy; 27. Exam skills and techniques.
