"The Best of the Future of Business Interactive Text" by Lawrence J. Gitman and Carl McDaniel combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials , and helps instructors shorten preparation time and improve instruction."The Interactive Text" offers a complete technology teaching solution that integrates all of the media together in one seamless package - no "assembly" is required. "The Best of the Future of Business Interactive Text" consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion.The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources , self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track student self-assessment scores, broadcast notes to students, and send electronic messages to students.
"The Best of the Future of Business Interactive Text" by Lawrence J. Gitman and Carl McDaniel combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials , and helps instructors shorten preparation time and improve instruction."The Interactive Text" offers a complete technology teaching solution that integrates all of the media together in one seamless package - no "assembly" is required. "The Best of the Future of Business Interactive Text" consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion.The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources , self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track student self-assessment scores, broadcast notes to students, and send electronic messages to students.
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ISBN-13
978-0-324-18989-6 (9780324189896)
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Schweitzer Klassifikation
PART 1. PARTICIPATING IN THE GLOBAL BUSINESS ENVIRONMENT.Chapter 1. Understanding Economic Systems and Business. Chapter 2. Competing in the Global Marketplace. Chapter 3. Making Ethical Decisions and Managing a Socially ResponsibleBusiness. PART 2. STARTING AND GROWING A BUSINESS. Chapter 4. Forms of Business Ownership. Chapter 5. Entrepreneurship. PART 3. MANAGING FOR COMPETITIVE SUCCESS. Chapter 6. Management and Leadership in Today's Organization. Chapter 7. Designing OrganizationalStructures. Chapter 8. Achieving World-class OperationsManagement. PART 4. MANAGING AND LEADING HUMAN RESOURCES.Chapter 9. Managing Human Resources. Chapter 10. MotivatingEmployees and Creating Self-Managed Teams. PART 5. MARKETING:DELIVERING VALUE TO THE CUSTOMER. Chapter 11. Understandingthe Customer and Creating Goods and Services that Satisfy.Chapter 12. Developing the Marketing Mix. PART 6. USINGTECHNOLOGY AND MANAGING FINANCIAL RESOURCES. Chapter 13. UsingTechnology to Manage Information. Chapter 14. Using FinancialInformation and Accounting. Chapter 15. Understanding Money andFinancial Institutions. Chapter 16. Financial Management andSecurities Markets.
