Beginning with the first televised campaign advertisement, this title surveys the early history of political commercials and discusses their growing impact on elections. The multimedia presentation provides a set of categories for analysis and provides questions about modern campaigning.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
ISBN-13
978-1-56643-045-6 (9781566430456)
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Schweitzer Klassifikation
