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Human existence is often treated only theoretically in discussions about sustainability - as if the individual, with their unique needs and characteristics, plays only a minor role in the implementation of the United Nations' Sustainable Development Goals (SDGs). To generate broad interest in the UN's sustainability agenda among the general population, it is essential to incorporate the needs of the largest social groups into the agenda and enable their participation in achieving the SDGs. This essential explores the new dimension of "Personal Sustainable", along with the opportunities and challenges it presents.
Alfred-Joachim Hermanni is Professor of Media Management - and Communication Development at the SRH Fernhochschule - The Mobile University, lecturer at the Landshut University of Applied Sciences and at the SPIEGEL Academy. Hermanni is one of the most successful non-fiction authors in Germany, with a total of 2.3 million downloads of his works.
Introduction and Definition of Terms.- "Sustainable Development".- Historical-Philosophical Discourse.- Moral Reasons and Social Responsibility.- The Theoretical Approach to Personal Sustainability.- Concluding Remarks.
