Chapter 1: Introduction.- Chapter 2: Religion, Caste and Contingency: Electoral Politics in Uttar Pradesh.- Chapter 3: Identity Politics and Regional dynamics in the Hill States of North India: Decoding Lok Sabha Elections 2024.- Chapter 4: Odia Asmita (self-respect) and BJP's Fortuitous Victory in Odisha's 2024 General Elections.- Chapter 5: Hindutva Checkmated? Interplay of Religion, Caste and Identity in the 2024 Lok Sabha Election in West Bengal.- Chapter 6: Religion, Region and Immigrants: Decoding the BJP Victory in Assam in 2024 Lok Sabha Elections.- Chapter 7: Vote, Seat Share and Social Basis of BJP in South Indian States---A Retrospective Analysis of Electoral Performance.- Chapter 8: Breaking a Closed Party System: The BJP in Kerala.- Chapter 9: Do Manifestoes Matter to Indian Voters: Identity, Development and Governance in Lok Sabha Election 2024.- Chapter 10: The Role of Political Consultancy in India's Electoral Politics (2011-24): Crisis of Party and/or Democracy.- Chapter 11: Uses of social media tools in the 2024 Lok Sabha Elections in India: A Case Study of National and Regional parties.- Chapter 12: Indian National Congress in the 2024 Lok Sabha Election: Nation, Religion and Identity.