Chapter 1: Advanced Technologies in Business: An Overview of Strategic, Managerial, and Marketing Impacts Shahriar Akter, Afnan Hossain, Helene Yildiz, Aleksandra Figurek, Demetris Vrontis and Alkis Thrassou.- Chapter 2: Advancing Digital Maturity: A Path to Business Model Innovation in the Event Industry Anastasia Romanova.- Chapter 3: The Role of Artificial Intelligence and Metaverse in the Indian Service Sector Ambika Kulshrestha, Sandeep Kulshrestha, Apostolos Rafailidis and Leonidas Efthymiou.- Chapter 4: Neuromarketing: Hype or Hope Indre Razbadauskaite-Venske and Saidas Rafijevas.- Chapter 5: Artificial Intelligence (?I) in Accounting and Finance Mihail Diakomihalis.- Chapter 6: Financial Transformation and Business Finance Integration under Financial Sharing Service Centres Panagiotis Dimitropoulos and Konstantinos Koronios.- Chapter 7: Building AI-ready Leadership: Bridging the Gap between Policy, Training, and AI Integration Nicole Dujany and Alberto Ferraris.- Chapter 8: Overcoming Barriers and Establishing a Framework for AI Adoption in HR Technology: A Case Study of CBG Tech Entertainment Jason Drewery, Niki Kyriakidou and Alfred Chinta.- Chapter 9: AI-Driven E-Commerce: Consumer Reactions, Engagement, and the Path to Brand Loyalty Paula Rodrigues.- Chapter 10: Exploring Configurations of Data-Driven Decision-Making Dimensions for Successful Growth Hacking Implementation: An fsQCA Approach Luca Simone Macca and Gabriele Santoro.- Chapter 11: A Theory-Driven Exploration of Metaverse Customer Engagement: Insights from Structural Topic Modeling Reeti Agarwal, Ankit Mehrotra, Sana Moid, Nishant Sinha and Nitin Shankar.- Chapter 12: Navigating Strategic Decision-Making: The Role of Data Ecosystems and Analytics in SMEs - A Bibliometric Analysis Filippo Ferrarini, Simona Leonelli and Bernardo Balboni.- Chapter 13: The Implications of Advanced Technology Adoption in Healthcare Organizations on Workforce Dynamics Lior Naamati-Schneider and Fiorella Pia Salvatore.
