Trademark Law, Second Edition

This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: - Selecting and adopting trademarks
Perfecting, exploiting, and maintaining trademark rights
Asserting and defending against trademark claims
Business issues in trademark ownership
You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: - Trademark selection and adoption
Trademark registration
Trade dress
Conducting due diligence
Fair use of the trademarks of others
Enforcement letters
and more