Technology and social media have changed, enhanced and complicated every facet of our lives. The technological revolution is not going away. We can't hide from it or pretend that it's not happening. So how do we deal with it?
In Dot Complicated, Randi Zuckerberg shows us how. Through first-hand accounts of her time at Facebook and beyond, she investigates the opportunities and obstacles, problems and solutions, presented by this new online reality. In the process, she establishes rules to bring some much needed order and clarity to our connected, complicated and constantly changing lives online.
Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece - from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech-savvy.
Rezensionen / Stimmen
The perfect guide to socially navigating the digital age -- Kathleen Kennedy, President, LucasFilm A great roadmap in navigating the evolving universe of social media -- Ron Conway, Silicon Valley angel investor and philanthropist Entertaining, insightful, and relevant -- Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University Randi Zuckerberg provides a valuable and much-needed guide to navigating the stormy seas of social and digital media. You couldn't ask for a better guide than Randi who has been at the front line of social media from the start. -- Charlene Li, author of New York Times bestseller Open Leadership If you want an entertaining peek into the formative days at Facebook, start here. Randi candidly shares her personal story as an early employee, navigating the complicated space between her personal life and her public persona. -- Tina Seelig, Professor, Management Science and Engineering, Stanford University
Sprache
Verlagsort
Verlagsgruppe
Transworld Publishers Ltd
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Dateigröße
ISBN-13
978-1-4735-0814-9 (9781473508149)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Randi Zuckerberg is the CEO and founder of Zuckerberg Media, a tech-savvy production company, and editor-in-chief of Dot Complicated, a modern lifestyle newsletter and blog. Previously, she was a marketing executive for Facebook for six years, where she pioneered live streaming initiatives and struck groundbreaking deals with ABC and CNN. She is Emmy nominated and ranked among the "50 Digital Power Players" by the Hollywood Reporter. As a loving mum to her two-year-old son and a proud new aunt, she hopes to share this book with the children of this modern generation (and their parents!). Randi lives with her husband, Brent, and son, Asher, in Silicon Valley.
