The Partnership Economy

Preface: How Modern Partnerships Were Born

Part I: Welcome to the Partnership Economy

Chapter 1: Unlock Unexpected, Lasting Growth with Modern Partnerships -- Featuring Sunbasket & Rastelli's and Ticketmaster & Spotify

Chapter 2: Trust Is the New Black and Other Reasons Why Referral Partnerships Work--Featuring Booktopia

Chapter 3: How Partnerships Can Help You Meet Critical Business Goals--Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats

Chapter 4: Engage Customers Wherever They Are on Their Customer Journeys--Featuring Walmart & Multiple Partners

Chapter 5: Six Building Blocks of Today's Partnerships--Featuring Harry's

Part II: What Are Modern Partners?

Chapter 6: Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales--Featuring Ibotta & Kohl's, Prodege

Chapter 7: Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play--Featuring Maria Catherine & Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia

Chapter 8: Mass Media Publishers: When Old-school Advertising Doesn't Work Anymore --Featuring Ziff Media Group and Better Homes and Gardens

Chapter 9: Mobile Partnerships: Be Where Your Customers Are All the Time --Featuring Uber, Patagonia, and Target & Samsung

Chapter 10: Strategic Business Partnerships: When Two Work as One--Featuring Qantas & Airbnb, Disney+ & Lyft, Hyrecar & Doordash, Tasty & Walmart, Spotify & Ticketmaster, Robinhood & TurboTax, Chase Sapphire Ultimate Rewards, and Hollister & Xbox

Chapter 11: Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business--Featuring Giving Assistant, Kickstart & Banks & Retailers, Crocs & AAA, and Microsoft & Local Chambers of Commerce

Part III: Get Started in Partnerships

Chapter 12: How to Get Your Partnerships Program Started--Featuring Trust & Will and PartnerCentric

Chapter 13: How Does It Feel? Creating a Beneficial Partner Experience--Featuring Walmart, Blue Nile, eBay, Sur La Table, and Shopify

Chapter 14: What About Agencies? Your Partners in Partnerships--Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners , and JEB Commerce

Part IV: Unleash Your Partnership Potential

Chapter 15: What Is Partnerships Program Maturity and How Do I Get It? --Featuring Fanatics

Chapter 16 : Next Steps: Envision and Plan a Durable Partnerships Program--Featuring Lenovo and Blue Nile

Chapter 17: What's Next? Prepare for Future Partnerships--Featuring HubSpot

Index