Marketing the Water-Energy-Food (WEF) Nexus

Chapter 1. The Need for Environmental and WEF-Nexus Promotion.- Chapter 2. The Water-Energy-Food Nexus.- 2.1 Our Earth and Its Natural Resources.- 2.2 Reasons for the WEF Nexus: Issues with Separate Resource Governing.- 2.3 Emergence of the Concept of the WEF Nexus.- 2.4 The WEF Nexus and Other Sustainability Issues.- Chapter 3. Promoting the WEF Nexus as Persuasion and Social Marketing.- 3.1 Environmental Promotion as Strategic Science Communication and Its Challenges.- 3.2 Strategic Science and Environmental Communication as Persuasion and Social Marketing.- 3.2.1 Social Marketing, Strategic Communication, and Persuasion.- 3.2.2 Social Marketing on Science and Environment.- 3.3 Persuasion Factors: The Persuader, The Message, The Channel, and The Audience.- Chapter 4 The Audience Data on the WEF Nexus: The National College Student Science Literacy Survey.- 4.1 The Pilot Round.- 4.2 The First Round.- 4.2.1 Sampling and Administration.- 4.2.2 Variables.- 4.2.3 Gauging College Students' Science Literacy, WEF-Nexus Opinions, and Predispositions.- 4.3 The Second Round: Data to Test the WEF-Nexus Message.- 4.3.1 The Message Variable on the WEF Nexus.- 4.3.2 The Manipulation-Check Variable: Answer Quality.- 4.3.3 Response Variables (Asked after the Message Stimulus).- 4.3.4 Control Variables (Asked before the Message Stimulus).- Chapter 5 The Five-Level Model of Message Effects: Promoting the WEF Nexus at Different Levels.- 5.1 Communication Effects and a Definition.- 5.1.1 Issues with the Limited-Effect Theory.- 5.1.2 A Definition of Communication Effects.- 5.2 The Hierarchy of Effects Models and the Deficit Model.- 5.2.1 The Hierarchy of Response Models.- 5.2.2 The Cognitive-Affective-Conative Models.- 5.3 Multi-Levels of Message Stimuli and Audience Responses.- 5.3.1 The Agenda-Setting Research.- 5.3.2 The Priming Research.- 5.3.3 The Framing Effect Research.- 5.3.4 The Debate between Agenda-Setting and Framing Effects Researchers.- 5.4 The Five-Level Model of Message Effects.- 5.4.1 The Five-Level Model.- 5.4.2 Testing the Five-Level Model of Message Effects on the WEF Nexus.- Chapter 6 Message Factors: The Secrets to Promote the WEF Nexus.- 6.1 An Overview of the Persuasiveness of Message Factors.- 6.2 The Persuasiveness of Message Sidedness: One-Sided vs. Two-Sided Versions.- 6.2.1 The Message Sidedness Research.- 6.2.2 Testing Message Sidedness on the WEF Nexus.- 6.3 The Persuasiveness of Message Conclusiveness: Conclusive vs. Inconclusive Versions.- 6.3.1 The Message Conclusiveness Research.- 6.3.2 Testing Message Conclusiveness on the WEF Nexus.- 6.4 The Persuasiveness of Gain- or Loss-Framing.- 6.4.1 The Gain- or Loss-Framing Research.- 6.4.2 Testing Gain- or Loss-Framing on the WEF Nexus.- 6.5 The Interactions of the Message Factors.- 6.5.1 The Possible Interactions of the Message Factors: Sidedness, Conclusiveness, and Gain- or Loss-Framing.- 6.5.2 Exploring the Interactions of Message Factors on the WEF Nexus.- Chapter 7 Conclusions and the Next Step to Promote the WEF Nexus.- 7.1 Conclusions on the Levels of Message Effects and the WEF Nexus.- 7.2 Conclusions on Effects of Message Factors and the WEF Nexus.- 7.2.1 Message Sidedness and the WEF Nexus.- 7.2.2 Message Conclusiveness and the WEF Nexus.- 7.2.3 Gain- or Loss-Framing and the WEF Nexus.- 7.2.4 The Interactions of Message Factors and the WEF Nexus.- 7.3 The Next Step: Interactions, Levels of Responses, and Causality.- Bibliography.- Appendix Additional Information on the National College Student Science Literacy Survey.- A.1 First Notice for the Survey.- A.2 Versions of the Message Embedded in the Second Round.