Pimp My Site

A complete course in do-it-yourself digital marketing in 14bite-sized lessons
The global recession has sent tens of millions scrambling foralternative employment opportunities, and a great many of them havetaken the leap into becoming their own bosses. As a result there isa crying need among small business startups, entrepreneurs, andindependents working on a shoestring for expert guidance onmarketing themselves and their businesses online. Pimp MySite fills that void. It is a complete, do-it-yourself toolkitstructured as a fourteen-day course. Rather than fry readers'circuits with a lot of jargon-heavy technical descriptions, PaulaWynne, a successful publicist, marketer and award-winning onlineentrepreneur, takes a show-and-tell approach. Her step-by-stepdescriptions are concise and in plain English, and each step isillustrated with vivid screenshots and illustrations, making thecoverage eminently digestible, even for complete novices. Fromkeywords and YouTube to search marketing and optimization, PimpMy Site, offers much for beginners and advanced usersalike.
* Notable experts describe, in their own words, quick, easytechniques for driving traffic to your site and achieving onlinesuccess
* An excellent do-it-yourself resource for complete beginners aswell as experienced users looking to plug a few holes in theironline marketing know-how
* Provides practical coverage of all important trends andtechnologies, including optimization, search marketing, socialmedia, YouTube, keywords, email marketing, and more