Branded Bodies, Rhetoric, and the Neoliberal Nation-State

Acknowledgments
Preface: Branding Bodies: Assembling Affective Responses
The Work of Branding Bodies
Chapter One: Othering and Branding: Assembling Neoliberal Identities
Why Branding?
Neoliberalism as Exception: The Private Made Public
From Other-others to Brands: Commodifying Bodies
Affective Branding: Bodies Dissolve into the Nation-State
Rhetorical Assemblage The work of Branding Bodies
Chapter Two: Branding the Family: U.S. Protectionsism as the Tie that Binds
Branding the Nation: It's All in the Family
The Good Citizen/The Good Family
Branding of Protection: The Law of the Family
Mediating the Family: An Equal Opportunity Brand
Families, Communities, and Nations: The Intensity of Post-9/11 Discourse
Chapter Three: (Dis)Embodying Protection: Branding in the ICE Age
The Right to Assemblage: Laura's Phone Call
Assembling the "War on Terror": Post-9/11's Branding of Terror
Assembling Protection: The Development of ICE
Assembling the Nation: Complicating the Citizen/Non-citizen Divide
Assembling Consumers: Selling ICE as the Brand of Protection
Chapter Four: "José Padilla" and "Osama Bin Laden": Material Consequences of
Branding Bodies
Terrorism, José Padilla, and Osama bin Laden: Or How We Lost Our Humanity
Padilla: (Dis)Assembling the Threat
Racial Profiling: Defining Enemy Combatants
Osama bin Laden: The Face of a Movement
The Assassination of Osama bin Laden by the Coward U.S. Protectionism
Bare Life: The Neoliberal Nation-State is Neither Gone nor Forgotten
Chapter Five: From Branding to Bodies: (Re)Assembling the Worker
Branding the Worker: Labor in Neoliberal Times
Why the Worker Works: The Privatization of Public Service
Worker as Mobilized Body: How GLBT Bodies Became Workers in a
Post-DOMA World
Worker as "Good" Family: Defining Citizenship and Humanity through Work
Working an Issue: The Worker as Transnational Actor
Assembling Bodies: A Call for Rhetorical Action
Bibliography/References
Index