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Over the last years, "Creating Shared Value" has become a much discussed concept in business practice as well as in management theory and especially in the context of corporate social responsibility. This book offers a contribution to the current academic discussions on the well-received article of Michael Porter and Marc Kramer in Harvard Business Review in 2011. In the light of the increasing references to the shared value concept, it develops a critical discussion on its fundamentals and its implications for the relationship between economy and society. By that, the book seeks to shed light on the understanding of the role and the nature of the firm in a globalized economy. The result is a collection of interdisciplinary academic reviews which offer interdisciplinary reflections on "Creating Shared Value" to illuminate theoretical, conceptual and practical challenges of the topic. Within the fields of Business Ethics, Theory of the Firm, Management and Philosophy, researcher, students and practitioners will be given a deeper insight on how to approach to the concept in a conceptional and philosophical way.
Professor Josef Wieland is Professor of Institutional Economics, Organisational Governance, Integrity Management & Transcultural Leadership at the Zeppelin University in Friedrichshafen, and Director of the Leadership Excellence Institute Zeppelin (LEIZ). He is the initiator and president of the Forum Compliance & Integrity (FCI), Chairman of the German Network of Business Ethics (DNWE), and initiator of the Business Council on Values Management (WerteManagementZFW). Prof. Wieland is a member of the German Corporate Social Responsibility Forum of the German federal government. His main fields of work and research are New Organizational Economics/Institutional Economics, Values and Compliance Management, Corporate Social Responsibility, Business Ethics, Transcultural Management, Integrity Management, Leadership Excellence.
He is an expert in the field of Compliance and Business Ethics for more than 20 years. An adviser and compliance monitor for many companies.
Professor Wieland was awarded the Max Weber Prize for Business Ethics of the BDI (Association of German Entrepreneurs), Cologne 1999, and the State Research Award Baden-Wuerttemberg in 2004.
Introduction; Josef Wieland.- Part I Creating Shared Value: Concept and Discussion.- 1 Shared Value - theoretical implications, practical challenges; Josef Wieland.- 2 Creating Shared Value. A Fundamental Critique; Thomas Beschorner/Thomas Hajduk.- 3 Corporate Social Responsibility (CSR). Cui Bono; Aloys L. Prinz.- 4 Just when you thought it couldn't get worse, you hear: "the business of business is business"; Michael Fürst.- Part II Creating Shared Value: Philosophy and Critique.- 5 How the (Business) World really works. Business Methaphysics & "Creating Shared Value"; Michael Schramm.- 6 Creating Shared Value as Institutionalization of Ethical Responsibilities of the Business Corporation as a Good Corporate Citizen in Society; Jacob Dahl Rentdorff.- 7 Creating Shared Value: Looking at Shared Value through an Aristotelian Rhetorical Lens; Peter Seele and Ford Shanahan.- 8 Between Enthusiasm and Overkill. Assessing Michael Porter's Conceptual Management Frame of Creating Shared Value; Matthias Kettner.- About the Authors.
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