European Products

Acknowledgements

Abbreviations



Introduction





'Past Presencing' on the European Periphery

European Products

Cyprus: Postcoloniality, Division, and EU Accession

Fieldwork in Cyprus: Ethnographic Modalities

About this book



PART I: HERITAGE REGIMES



Chapter 1. Preserving Vernacular Architecture





Heritage and Nationalism in Cyprus

Villages Frozen in Time Preservation Standards and Aesthetic Control

Conclusion: 'Streamlined Along the European Prototype'



Chapter 2. Packaging Hospitality





A Sustainable Alternative to Mass Tourism

The Philoxenia Standard

'Branding the Culture of the Villages'

Conclusion: The Creation of Tourist Spaces

Digression: Difficult Heritage



Chapter 3. Inventing the Rural





A Lesson in Development

European Union Policies

Upgrading the Rural Heritage

Conclusion: The Rural as a European Product



PART II: FOOD, CULTURE AND HERITAGISATION



Chapter 4. 'Full Meze': Tourism, Modernity, Crisis





The Cultural Logic of Mass Tourism

What Makes Meze Cypriot?

Performing Asymmetry

Modernity and the Mutations of Cypriot Meze

Conclusion: Wasting or Sharing?



Chapter 5. 'Origin Food': The Struggle over Halloumi/Hellim





Contested Claims

Pure Products, Messy Histories

The Europeanization of Cheese Making

Managed Diversity

The Ingredients of Tradition

Conclusion: Heritage Effects and Property Regimes



PART III: AMBIENT HERITAGE



Chapter 6. The Nature of Heritage Making: Environmental Governance





Forces: Land Ownership, the Postcolonial State and the Privatization of the Coast

Connections: Contested Natures and the Transnational Arena

Imaginations: Local Communities and Moral Economies

Conclusion: The Making of Biodiversity



Chapter 7. The Divided City: Europe and the Politics of Culture





Dissected Urban Space

The Nicosia Master Plan: Regeneration and Reconciliation

Crossing the Divide: Transnational Cultural Diplomacy and the Old Town

Remaking Lefkosia: Artists, Immigrants, and World-Class Architecture

'Get In the Zone': Competing for the European Title

Conclusion: Ambience for sale. Nature and Culture as Economic Assets



Conclusion





Heritagisation as a Vector of Europeanization

Standardization: Sameness or Difference?

Unmaking Heritage

Neoliberal Europeanization

One year later: What comes after 'the crusade of greed'?

A Postcolonial Reading of the Crisis



Bibliography

Index