This Element is an excerpt from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.
The #1 killer mistake presenters make with graphics-and what you need to do instead!
The true problem with presentation graphics is that, all too often, presenters take a flood of data, those dense text and highly detailed tables, charts, and graphs, and simply reproduce them, with little or no modification, as presentation graphics. It's the Presentation-as-Document Syndrome. But a presentation is a presentation and only a presentation-never a document.
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978-0-13-708146-2 (9780137081462)
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Schweitzer Klassifikation
Jerry Weissman, the world's #1 corporate presentations consultant, is known worldwide for his confidential executive coaching sessions. His private client list reads like a Who's Who of the world's great companies, including the top brass at Yahoo!, eBay, Intel, Intuit, Cisco Systems, Microsoft, and many others. His techniques have helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars. He is author of Presenting to Win.
