Introduction 1
1 The digital imperative - setting the context 7
2 The capacity to change 19
3 Champions and your change community 27
4 The benefits and challenges of establishing a champions community 39
5 Phase 1 - Develop the approach and framework 51
6 Phase 2 - Launch your recruitment process and community 65
7 Phase 3 - Sustain and nurture your champions 81
8 Collaboration and serendipity 95
9 Governance and frameworks for long-term success 111
Final thoughts 117
References 121
About the author 123
