Marketing to the Social Web

Praise for Marketing to the Social Web
"Weber understands that the world is going digital and thatcompetitive advantage will accrue to those who understand thetransformation. CEOs should heed this transformation and learn fromWeber's insights how to navigate this new landscape to fullymaximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group
"Consumers are using technology to grab power from companies, themedia, and the government. Marketing to the Social Web succinctlyoutlines how institutions can survive and win in this chaotic newworld, and lays out the revised rules of engagement-ignore them atyour peril."
-George F. Colony, CEO, Forrester Research, Inc.
"Larry has brought pragmatic and useful recommendations to helpbrand builders manage the complexity of social interaction in adigital age. I was pleased to read a book that actually suggestshow to do something with social networks, instead of just ponderthem."
-David Kenny, Chairman and Chief Executive Officer, DigitasInc.
"Where's the allure of social 2.0? Brands can talk . . . customerstalk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of Monster.com
"Larry Weber provides a simple and effective roadmap of the newcustomer information highway. Marketing to the Social Web is avaluable tool that will give everyone the confidence and know-howto compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, GeneralMotors Corporation
"As all lines and boundaries are washed away by the Web, Weberdescribes how to become part of the sea versus the sand."
-Nicholas Negroponte, Chairman, One Laptop per Child