For busy managers, a comprehensive crash course on today’s most important marketing platformOnline marketing has evolved far beyond just websites and banner ads. Increasingly, a business’s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign.Manager’s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies.Jason Weaver is a leading authority in social media with more than 15 years experience as an entrepreneur, executive, and innovator.
Sprache
Verlagsort
ISBN-13
978-0-07-180188-1 (9780071801881)
Schweitzer Klassifikation
