Creative Truth

Chapter 1

Full Measures: The Creative Business Mindset

Follow Your Passion, Fall Off a Cliff

Business in The Front, Creative in The Back

It's No Longer a Hobby

Another Creative Business? Really?

Chapter 2

Rookie of the Year: Pushing the Start Button

How to Start

When to Start

Who You Need (Your Services Army)

Where to Start (Finding a Home)

The Truth About Starting

What You Actually Need-The Minimal Starter List

Chapter 3

The Hunt: Sales, Marketing, and Getting Client Work

Getting Clients

Two Sides of Marketing: Inbound & Outbound

Building the Machine

How to Sell Creative Services

Your Online Presence

The Geometry of Business: Targeted Vertical & Horizontal Marketing

Quick Marketing Tips

Chapter 4

Basic Rocket Science: Pricing Your Work

Building a Pricing Strategy

Finding Your Shop Rate & Knowing What You Need

Raising Your Rates

Pricing Model 1: Hourly Billing

Pricing Model 2: Project-based & Flat-fee Pricing

Pricing Model 3: Value-based Pricing

Pricing Model 4: Retainer Pricing

Pricing Model 5: Package Pricing

Pricing Model 6: Performance-based Pricing

Pricing Model 7: Equity Pricing

Additional Pricing Factors

Chapter 5

Home Economics: Getting Paid-Contracts, Operations, and Billing

Proposals

Contracts

Working For Free

Documents

Getting Paid-Invoicing, Billing, & Collections

Cash Flow

Chapter 6

A Very Delicate Matter: Managing Client Expectations

Setting Client Expectations

Communications & Project Management

Client Revisions & Scope Creep

Copyright & Intellectual Property

Long-term Client Relationships

When Things Go South

Chapter 7

Done is Better Than Perfect: Doing the Work

Just Ship It

Imposter Syndrome

Procrastination

Scheduling & Time Management

Delegation

Side Projects

Chapter 8

The Art of Discourse: Community, Collaboration, and Showering Regularly

Avoid Isolation

Build Relationships

Build an Audience

Build Bridges

Build Collaborations

Chapter 9

No Time Like the Future: Growing Your Creative Business

Freelancers vs. Employees

Hiring Help

Scaling

Partnerships & Mergers

Office Space

Failure is an option

Chapter 10

Taking a Break from All Your Worries: This Creative Life

Mind

Body

Stop Being Busy

Burnout

Embrace the ups and downs

About That Courage

Go and Grow