The Regulation of Unfair Commercial Practices under EC Directive 2005/29

1. Introduction
Stephen Weatherill and Ulf Bernitz
2. The Unfair Commercial Practices Directive and its General Prohibition
Giuseppe B Abbamonte
3. The Unfair Commercial Practices Directive: Its Scope, Ambitions and Relation to the Law of Unfair Competition
Ulf Bernitz
4. An End to Fragmentation? The Unfair Commercial Practices Directive from the Perspective of the New Member States from Central and Eastern Europe
Antonina Bakardjieva Engelbrekt
5. The Unfair Commercial Practices Directive in Context
Ida Otken Eriksson and Ulf Öberg
6. Unfair Commercial Practices Directive-A Missed Opportunity?
Geraint Howells
7. Who is the 'Average Consumer'?
Stephen Weatherill
8. The Relationship of the Unfair Commercial Practices Directive to European and National Contract Laws
Simon Whittaker
9. The Unfair Commercial Practices Directive and its Consequences for the Regulation of Sales Promotion and the Law of Unfair Competition
Jules Stuyck
10. The Case for Reclaiming European Unfair Competition Law from Europe's Consumer Lawyers
Christopher Wadlow
11. Unfair Commercial Practices: Stamping out Misleading Packaging
Vanessa Marsland
12. The Challenges Posed by the Implementation of the Directive into Domestic Law-a UK Perspective
Christian Twigg-Flesner and Deborah Parry
13. Transborder Law Enforcement-Does it Exist?
Hans W Micklitz
Appendix-Directive 2005/29.EC