Practice Management for Facial Plastic Surgery, An Issue of Facial Plastic Surgery Clinics

Name: Practice Management for Facial Plastic Surgery, An Issue of Facial Plastic Surgery Clinics
Brand: Saunders
Price: 65.99 EUR
Availability: OnlineOnly

S. Randolph Waldman(Autor*in)

Saunders (Verlag)

Erschienen am 28. November 2010

188 Seiten

E-Book

ePUB mit Adobe-DRM

Systemvoraussetzungen

978-1-4557-0028-8 (ISBN)

65,99 €inkl. 7% MwSt.

Systemvoraussetzungen

für ePUB mit Adobe-DRM

E-Book Einzellizenz

Als Download verfügbar

Beschreibung

Weitere Details

Weitere Ausgaben

Inhalt

Cover image
Title page
Table of Contents
Contributors
Forthcoming Issues
Preface
The Facial Plastic Surgery Office
Office Managers' Forum
Accounting
Credit card processing
Purchasing for office, controlling expenses, and reducing overhead
Checks and balances for practice and staff well-being
Financing
Refunds and redos
Office meetings
Motivating and getting staff to buy in
Protocols for staff perks such as surgery, product purchases, and treatments
Avoiding theft or suspicion and not placing staff in compromising positions
Avoiding drama
Recognizing, eliminating, and preventing substance abuse
Employee policy and procedures
Hiring and firing
Dress code
Updating the Web site and responding to e-mails
Reducing no shows
Botox thieves
Challenges of the spouse or relative in the office
Accreditation
Insights from mature cosmetic practices
Being a Responsible Leader
What is leadership, and how is it different from management?
The nature of responsible leadership
Some real-life examples from the corporate world
Some real-life examples from plastic surgery practices
Responsible leadership principles
Caveats relevant to responsible leadership
Summary
The Art of the Successful Consultation
The successful consultation
Auditing Your Practice: Nonfinancial Variables to Survive or Thrive
Quality improvement
Human resources
Patients
Marketing
Service and productivity
Safety
Marketing and Promotion
Retailicine, Somewhere Between Retail and Medicine
Waiting room transformation
Essential Marketing Tips: Build Your Own Brand One Step at a Time
The long history of brands
You already have a brand
How you communicate your brand
The story of sliced bread
The foundation for your brand
First impressions really do count
Practice branding through patient education and interactive technology
Eight Worst Advertising Mistakes
Aesthetic advertising is growing and changing
Common advertising mistakes
Internet Marketing 101
Strategy development
Domain name identification
Site plan creation
Design considerations
Content development
Vendor selection
Launch, promotion, and staff training
Summary
Internet Marketing 401
Tier 1 tactics
Tier 2 tactics
Tier 3 tactics
Five Secrets to Leveraging Maximum Buying Power with Your Media Project
Bonus secret 2: use a professional media buyer/media agency to plan and negotiate on your behalf
Showcase Your Service: Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World
Social media
Traditional market strategies with value
Process and planning
The Value of One Patient and How to Reclaim Lost Patients
Patient with endless needs
The preferred patient
Back to the fundamentals
Aesthetic practice marketing rules
E-mail marketing
Direct mail
Handwritten note cards
Personalized patient letters
Face-to-face time is golden
Reclaim lost patients
Irresistible reason to return
Follow-up is crucial
WOW patient experience
The "one patient"
Shifts Happened.Time to Optimize Your Practice!
Surgery and market shifts
Steps for your strategic action plan
Step 1: focus 45 years and up
Step 2: trim the fat in marketing
Step 3: feature quick results services that create major surgeries
Step 4: use fillers and skin enhancers as surgical incubators
Step 5: groom your staff, train them, and give them tools
Step 6: proper use of Internet-driven marketing innovations
Summary
Adjunct Skin Care Services to Facial Plastic Surgery
Establishing a Profitable Skin Care Practice in a Facial Plastic Surgery Office
Patient evaluation
Developing a patient's personalized skin care program
Business and marketing tips
Hiring a Consultant
Is It Worthwhile to Hire a Practice Management Consultant?
Introduction
When to hire a consultant
How to find the right consultant
What are their individual skills?
Other factors count, Too
What do they cost, and what do you get?
Stay involved
Author Biographies
John P. Arkins, BS
Edwin A. Cortez, MD, FACS
Candace Crowe, BS
Marie Czenko Kuechel, MA
Steven H. Dayan, MD, FACS
Tracy L. Drumm, BS
Lou Haggerty, BS Accounting, MBA
Launa Hankins
Delphine Hepp
Lonnie Hirsch
Samuel M. Lam, MD, FACS
Catherine Maley, MBA
Ryan J. Miller, BS
Susan E. Sullivan, RN, CNOR
David A. Waldman, PhD
Greg Washington, BS
Index

Systemvoraussetzungen

Als PDF speichern Als Link merken