Shopify For Dummies

Introduction 1

Part 1: Getting Started with Shopify 5

Chapter 1: Introducing the Ecommerce Essentials 7

Chapter 2: Finding Your Way Around Shopify 15

Chapter 3: Sourcing Products and Identifying Sales Channels 35

Part 2: Preparing Your Store for Launch 53

Chapter 4: Designing Your Shopify Store 55

Chapter 5: Filling Your Virtual Shelves: Creating Products and Collections 81

Chapter 6: Setting Up Shipping and Receiving Payments 109

Part 3: Curating the Customer Experience: The Customer Is Always Right 143

Chapter 7: What's the Difference? Customer Service and Customer Experience 145

Chapter 8: Reviews, Customer Loyalty and User-Generated Content 161

Chapter 9: Understanding the User Experience 189

Chapter 10: Getting Personal: Personalizing Your Website 203

Part 4: Taking Stock of the Situation: Inventory, Logistics and Orders 221

Chapter 11: Stocked Up: Buying, Receiving and Managing Inventory 223

Chapter 12: So, You've Received an Order -- Now What? 247

Chapter 13: From Here to There: Fulfilling Your Orders 267

Part 5: Attracting Attention: Sales and Marketing 291

Chapter 14: Pricing, Discounts and Promotions: Creating Eye-Catching Offers 293

Chapter 15: Getting Discovered: Finding New Customers 317

Chapter 16: Advertising and Promoting Your Online Store 333

Chapter 17: Getting Social: Using Social Media to Grow Your Business 363

Part 6: The Part of Tens 379

Chapter 18: Ten Helpful Apps for Your Shopify Store 381

Chapter 19: Ten Ways to Improve the Customer and User Experience 389

Chapter 20: Ten Ways to Prepare to Go Live 399

Index 409