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This book is designed to help small businesses thrive in an increasingly competitive world.
People are one of the few remaining, reliable sources of sustainable, competitive advantage. Competitors will copy marketing strategies, and technology and process advantages will fade over time, but having the best people for your organization will turn customers into raving fans, allowing you to have a more enjoyable ride as you achieve your goals.
Most business owners give lip service to the mantra that people are our greatest assets, but how many really grasp the deeper implications of this? After all, people are listed on income statements as an expense (payroll) but are nowhere to be found under assets on our balance sheets.
This book provides the keys to unlock the fundamental elements of an organization that serve as the foundation for small businesses to perpetually attract and retain top talent-those who fit with the organization's culture and core values and who contribute to achieving the organization's goals.
Chuck Violand is the founder of Violand Management Associates, LLC, a consulting company whose focus is on small businesses throughout the United States, Canada, and Australia.
Chuck started VMA in 1987 to help small businesses achieve sustained profitable growth and their owners and management teams achieve long-term professional and personal success.
As an author, keynote speaker, and popular podcast guest, Chuck is a respected authority on the unique challenges faced by entrepreneurial small businesses, having spent over thirty years as a business consultant and executive coach. He is a regular contributor to trade publications and newsletters, along with authoring his popular leadership series Monday Morning Notes.
In more than 50 years of entrepreneurship, Chuck's varied businesses include nightclubs, contracting companies, and a food processing company. Today, he continues to play an active role at VMA.
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