The Development of Fashion in Australia. Conscious Consumption, a New Future of Fashion as Depicted in Contemporary Media

Pre-University Paper from the year 2019 in the subject Design (Industry, Graphics, Fashion), grade: 1,7, Theodor Heuss Gymnasium Wolfenbüttel, language: English, abstract: This paper explores the increasing relevance of sustainability in Australia's fashion industry, sparked by the inaugural "Australian Circular Fashion Conference" held in Sydney in March 2018. This event marks a significant turning point in the country's engagement with sustainable fashion, aligning with a global shift toward more responsible consumption. Through an analysis of current trends, media coverage, and the insights of key industry figures like Camille Reed and Clare Press, the paper examines the growing awareness and commitment to sustainable practices within Australia's fashion ecosystem. The discussion highlights the challenges posed by fast fashion, including overproduction, waste, and exploitation, while addressing the economic drivers behind these issues. It also considers the rise of conscious consumerism and "green fashion," emphasizing that Australia is positioned to play a crucial role in shaping the future of global fashion sustainability. The paper underscores the importance of continued monitoring of these developments as the fashion industry adapts to the growing demand for ethical and sustainable alternatives.