Social Media

Part I The Social Media Landscape at the1. How to Assess Students' Social Media Preferences: A Comparison at Two Academic Institutions Dan Sich and Mark Aaron Polger2. Social Media Committees: Sharing the Library's Voice Alejandra Nann and Nina Verishagen3. The Right Social Media Platform for Your Library Morgan Swan4. Social Media Best Practices: Implementing Guidelines for Disability and Copyright Sarah Christensen and J.J. Pionke5. Using Scheduling Apps to Streamline a Social Media WorkflowSamantha Paul and Michael Holt Part II Tried and Tested by Librarians: Social Media Case Studies 6. Instagram Case Study 1: Using Instagram to Engage Students During Library OrientationKatie Hutchison and Stephanie HendersonCase Study 2: Enhancing Your Instagram Following Through Interdepartmental CollaborationJen Park and Steve FowlerCase Study 3: Student Social Media Representatives and Instagram: Connecting With the Campus Community Through Library Student WorkersLaura WilsonCase Study 4: Are We Failing at Instagram?Matthew Blaine and Jacalyn Kremer7. Twitter Case Study 1: Tweeting to Success: Managing an Academic Library's Twitter Campaign to Enhance User EngagementEmy N. DeckerCase Study 2: Drop Everything and Tweet: Building Community on Your CampusJoanna Ewing, Amber Wilson and Karen PrunedaCase Study 3: What Do You Do When They Start Talking Back? Training Librarians for Next-Level Twitter Engagement Using Springshare's LibAnswersSheeji Kathuria and Amanda Clay PowersCase Study 4: Rising Above the Noise: Increasing Local Engagement Through a Global Hashtag CampaignEmily Jack8. Facebook Case Study 1: Breaking Up Is Hard to Do: UAB Libraries and Facebook's Mis(sed)connectionDana Hettich and Becca BillingsCase Study 2: Buying Likes: How Our Library Jumped From 200 to 1000 (Student) Likes in 5 MonthsNina Verishagen and Ann LiangCase Study 3: So You Have Been Given the Social Media Passwords. Now What? A Trial-by-Fire Case Study in Facebook MarketingMolly Marcusse9. YouTubeCase Study 1: Thousands of Views: Why Three Simple Library Videos Have Done So WellDan SichCase Study 2: Show Me: Getting YouTube Videos to Your Students Through SEOLauren Valentino Bryant10. Snapchat Case Study 1: Snapchat in Academic Libraries: We Ain't Afraid of No GhostNicole Maddock, Monica Fazekas and Kevin TannerCase Study 2: Snap to It: Reaching Users Where They Are With Snapchat GeofiltersLaura MacLeod Mulligan and Alexander S. Di Iorio11. Pinterest Case Study 1: Extending the Library's Presence Into the Virtual Space Using PinterestBrandy R. Horne