Contents Dedication and an Apology to the G.I. Generation 4
Contact Chuck Underwood 7
Reviews 8
Introduction: This Book is a Hybrid 10
What Is A Generation?
Chapter 1 What is a Generation? 11
Chapter 2 America's 5 Living Generations 17
Chapter 3 What about Canada and other Nations? 23
Chapter 4 How Generational Strategy is Used 19
Chapter 5 Beware the Crap 31
Chapter 6 Where Does Chuck Underwood Get His Information? 35
Their Unforgettable Life Stories
The Silents: America's Last Innocent Generation 40
Chapter 7 The Silent Generation 41
The Boomers: Forever Young 89
Chapter 8 The Boomers 90
Gen X: 58,541,842 Armies of One 165
Chapter 9 Gen X 166
The Millennials: The New World 262
Chapter 10 The Millennials 263
Chapter 11 When Will Millennials End and Our Next Generation Begin? 340
The Generational Disruption of the Workplace
Chapter 12 Generational Workplace Diversity and Strategy 345
Chapter 13 Silents in the Workplace 350
Chapter 14 Boomers in the Workplace 361
Chapter 15 X'ers in the Workplace 373
Chapter 16 Millennials in the Workplace 391
The Generational Disruption of the Marketplace
Chapter 17 Generational Marketplace Strategy 422
Chapter 18 Marketing to Silents 435
Chapter 19 Marketing to Boomers 462
Chapter 20 Marketing to X'ers 504
Chapter 21 Marketing to Mils 533
Creating the Right Organizational Culture
Chapter 22 Creating the Right Organizational Culture 555
Industry-Specific Applications of Generational Strategy
Chapter 23 Manners, Civility, Courtesy 560
Generational Higher-Education Strategy 561
Generational Research Strategy 563
Generational Newspaper Strategy 564
Generational Patient Care Strategy 567
Generational Behavioral Healthcare Strategy 568
Labor Shortages in Manual Labor 571
Generational Economic Development and Community Planning Strategy 572
Generational Political Strategy, Legislative Relations, Campaigns, and Advocacy 575
Generational Fundraising and Development Strategy 577
Generational Selling and Customer Service Strategy 580
Generational Faith-Based Strategy 586
Generational Membership and Volunteer Strategy 590
Generational Leadership and Governance Strategy 592
Chapter 24 The Speech: The Goal is to Save a Nation 595
About the Author 634 Written Evaluations of Chuck's Work 635
The Final Thought 638
How to Purchase Additional Copies of this Book and the DVDs of Chuck's Public-Television Mini-Series America's Generations With Chuck Underwood 639
