The New MBA Playbook

Rezensionen / Stimmen

"A remarkably all-inclusive one-stop guide to corporate citizenship." - Kirkus Reviews

The New MBA Playbook provides a good overview of the strategy, organizational, and branding elements of business integrated into a comprehensive business model that leads to a thriving business while still addressing societal challenges. With illustrative case studies, it's easy to read."

- Professor David Aaker, hailed as the "father of modern branding", E.T. Grether Professor Emeritus of Marketing Strategy and Public Policy at the University of California, Berkeley-Haas School of Business, Vice Chairman at Prophet, a global consultancy, and author of 18 books, including The Future of Purpose-Driven Branding

"This book will help MBAs in translating what they are getting in the classroom with the real world of work. It highlights many of the important aspects of management and organizational behavior today and in the future"

- Professor Sir Cary Cooper, ALLIANCE Manchester Business School, University of Manchester

"The New MBA Playbook offers a refreshing take on executive development and education, addressing the evolving standards of leadership and business strategies in our hyper-connected world. Dr. Tkaczyk's comprehensive approach integrates diverse disciplines, from behavioral economics to brand storytelling, and guides readers through essential MBA concepts with a fresh perspective. This book fosters self-insight and personal adaptation, allowing readers to tailor their learning experience to their unique needs. With its engaging style and practical insights, The New MBA Playbook is an invaluable resource for those seeking to excel in today's dynamic business landscape."

- Dr. Marshall Goldsmith is the Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won't Get You There

"In The New MBA Playbook, Bart Tkaczyk brings a new energy and excitement to the fundamentals of management by approaching the core issues and challenges of business as seen through a lens of positivity, creativity and motivating ideals. Filled with real world examples; opportunities for individual engagement and reflection; and accessible introductions to some of the latest research insights and practical tools, the Playbook's operating and motivating premise is that business can be a positive force in the world and that these tools can help readers make that happen."

- Mary C. Gentile PhD, Inductee into the Thinkers50 Hall of Fame and Author of Giving Voice To Values: How To Speak Your Mind When You Know What's Right. Formerly, the Richard M. Waitzer Bicentennial Professor of Ethics at the University of Virginia Darden School of Business

"Why spend two years and a ton of money for an MBA when you can get the most important concepts from this book? The New MBA Playbook cuts through the unnecessary parts and gets right to the core concepts that can make for a successful business leader."

- Professor Patrick M. Wright, Thomas C. Vandiver Bicentennial Chair in Business, Chair, Department of Management, Darla Moore School of Business, University of South Carolina

"A brand-new take on a well-established topic of global relevance! Bart Tkaczyk applies some fabulous creativity and some pretty bold and imaginative thinking to refresh the concept of the MBA and corporate strategy. This is perfect reading for any executive or aspiring executive building on their professional and academic education. I particularly really loved the 'Your Take' on integrative thinking, absolutely spot on in how to turn 'strategy setting' from theoretical into practical. Very highly recommended!"

- Professor Moorad Choudhry, University of Kent Business School; formerly, CEO of Habib Bank AG Zurich, Treasurer at The Royal Bank of Scotland, Head of Treasury at Europe Arab Bank, Head of Treasury at KBC, Vice President at JPMorgan Chase, Author of The Principles of Banking

"In The New MBA Playbook, Dr. Bart Tkaczyk redefines leadership engagement leveraging both deep research expertise and significant practical global leadership experience to accelerate managerial careers. He distills the essence of practical leadership success to create an approachable, useful, and highly credible guide for managers at any point in their pursuit of professional excellence."

- Professor Jeff Flesher, iMBA faculty at the University of Illinois at Urbana-Champaign (Gies School of Business). Formerly, VP of Learning & OD at Underwriters Laboratories

"The New MBA Playbook is a leadership primer that meets this complicated moment. In it, Bart Tkaczyk blends theory and practice, idea and application, to help individuals bring empathy, creativity and thoughtfulness to their management approach. The world will be better off if we can bring ever more humanity to business leadership, and this book provides very helpful guidance in that direction."

- Jennifer Riel, COO of IDEO, the global design and innovation firm, and author of Creating Great Choices: A Leader's Guide to Integrative Thinking. Adjunct Professor at the Rotman School of Management, University of Toronto

"If you are interested in concise descriptions of the differences between traditional economics and behavioral economics, between leadership and followership and the importance of kindness to organizational sustainability, I highly recommend The New MBA Playbook by Dr. Bart Tkaczyk."

- W. Glenn Rowe, Ph.D., Professor Emeritus, Professor of Strategy, Ivey Business School at Western University, and coauthor of Cases in Leadership and Strategic Analysis and Action. Formerly, the director of Ivey's Executive MBA Program

"The MBA degree is a key that will open many career doors and opportunities. However, that key stays in the door and the individual needs to be able to present and apply their experience and MBA learning to the role and task at hand. The New MBA Playbook is a superb aide memoire for someone starting their MBA journey or having achieved it, are well into their career. The topic areas covered go beyond the technical business topics and delve into the behavioral science of how people communicate, connect, build trust and develop healthy and harmonious relationships. The old saying is that 'People join brands and organizations but they leave because of managers'. The New MBA Playbook is an essential companion guide that can bring out the best in all of your people and provides an updated perspective about business knowledge and practical application."

- Dil Sidhu, Professor of Management Practice, Head of the Birkbeck Business School, University of London