Follow the rules until you know enough to break them
Introduction: A Short (ish) Note From Your Author
Chapter One: The Online Course Taker's Mantra
Chapter Two: The Online Course Maker's Mantra
Chapter Three: Who Are You Talking To?
Chapter Four: How To Find Out What They Want
Chapter Five: Topic Selection - Titles and Transformations
Chapter Six: Finding Your MVP: Minimum Viable Product
Chapter Seven: Outlining Your Course For Balance And Flow
Chapter Eight: Lesson Content - What Are You Talking About?
Chapter Nine: Lesson Structure - How To Train Not Drain
Chapter Ten: Extras To Aid Learning and Add Value
Quizzes
Downloads
Support
Bonuses
Certificates
Chapter Eleven: Filming
Tech
Recording/Filming Tips
Accessibility
Chapter Twelve: Where Will My Course Live?
Marketplaces
SaaS Platforms
Plugins
Hybrid solutions
Working with Corporate Organisations
What's This Uploading Stuff All About?
How Do I Stop My Content Being Stolen?
Chapter Thirteen: What Should I Charge?
Selling To Individuals
Selling To Corporate Organisations
What Currency Should I Use?
How Do I Stop Refunds?
But I Don't Do Facebook
Charging For My Content Is Tricky Because ...
Should I Offer A Pricing Plan?
Chapter Fourteen: Writing The Sales Page
Features and Benefits
Simple Sales Page Structure
What About Images And Videos?
Terms And Conditions
Sales Pages For Corporate Organisations
Chapter Fifteen: T-Minus Ten - getting ready to launch
Do You Have Your Audience Yet?
Pre-Selling Your Course
Beta Testing
Evergreen vs Limited Access
Chapter Sixteen: Ready, Set, Launch!
Pre-Launch Options
Launching
Nudging
How To Power Up Your Launch
Launching To Corporate Contacts
Chapter Seventeen: Bash Those Blockers - spot them, stop them
Distractions
Overwhelm
Cramming
Ignoring The Medium
Perfectionism
Indecisiveness
Conflicting Advice
No Accountability
No Support
Chapter Eighteen: Terminology - sorting your sales page from your landing page and other helpful things
Author acknowledgements
