Introduction
1. Passion & Purpose: What's That All About?
2. Mindset is Key: Overcoming Fear & Self-Doubt
3. Help! I'm All Out of Ideas!
4. Googalize Opportunities, Competitors & Demand
5. A 'Number' of Things You Should Know
6. The Big Business Plan
7. Give Me Money, Money, Money!
8. All Things Accounting & Legal
9. All the Pretty Things: Branding & Advertising
10. All By Myself .... Or Not!
11. Ready, Set, Launch!
Conclusion
Appendix: Websites Mentioned
About the Author
References