Strategic City Branding

Rezensionen / Stimmen

"This book in a nutshell presents the essentials of city brand and process of city branding. It is a very concrete and practically delivered compilation of fundamental knowledge on how to implement branding to cities step by step. The author not only succinctly presents the achievements of other scholars in the field, but also presents many of his own practical frameworks that city managers can easily implement. Numerous cases illustrate and comment the particular stages of the process while taking into account specificity of the region.

The book is also a good summary and refreshment for those who are already familiar with the subject, but want to learn more about Asian perspective and search for new solutions in their work with city brands."

- Dr hab. Magdalena Florek, Editor (Place Branding and Public Diplomacy), Member of the Board (International Place Branding Association (IPBA))

"This book offers a compelling exploration of city branding strategies for Asian cities. It examines stakeholder engagement, brand identity, and strategic positioning, providing actionable insights and tools to enhance any city's brand and make a global impact. A must-read for anyone passionate about city branding!"

- Professor Hong Fan, Director of City Branding Studio (Tsinghua University, China), Member of the Board (International Place Branding Association (IPBA))