Chapter 1. The Impact of the Covid-19 Pandemic on Consumer Purchasing Behaviour: Implications for the Retail Sector; Bhavini Desai, Sylvie Studente, and Filia Garivaldis
Chapter 2. Employees' Stara Awareness and Innovative Work Behavioral Intentions: Evidence from U.S. Casual Dining Restaurants; Li Ding
Chapter 3. The Strategic Decision to Internationalise Within Soft Services: The Context of Hotels; Michael Papaioannou
Chapter 4. Social Media or Wine Tourism: The Digital Winescape of Cretan Wineries in the Era of Covid-19; Maria Alebaki, Maria Psimouli, and Stella Kladou
Chapter 5. Ethnic Female Entrepreneurs in the Service Sector: Challenges and Motivations; Saloomeh Tabari and Wei Chen
Chapter 6. Leadership, Innovation and Services Strategy in China's Rural Tourism During Post-Pandemic Period; Yi Wang , Jia Xu, and Yangyang Jiang
Chapter 7. The Impact of Covid-19 on Group Tour Operators and the Implications for Overtourism; Karl Bolton
Chapter 8. Cafe Tribes: A Typology of Cafe Customers; Helen Egan, Ian Elsmore, and David Egan
Chapter 9. Menu Labelling and Customer Decision Making: Case of Calorie Information on the Menu of the Quick-Service Restaurants; Phitcha Patchutthorn and Saloomeh Tabari
Chapter 10. The Role of Experiences in Driving Strategy in the 21st Century; Holly Barry, Pio Fenton, and Rose Leahy
