Selling in the Real World

Larry Sternlieb was born into a family that valued hard work and self-determination. His father, Dr. Max Sternlieb, was the County Health Commissioner in Portage County, Ohio, for more than twenty years; Attorney Mollie, Larry's mother, was the first woman graduate of the Akron University Law School and worked in the legal profession before retiring to raise her son. Both parents fell ill while Larry was still a boy, with his father suffering from a disabling stroke and his mother being diagnosed from cancer, and they both passed during his freshman year at Kent State University.

Following graduation from Kent State University, Larry pursued sales with the same intensity and effort that got him successfully through college. His first sales position was with one of America's leading sales organizations, Xerox, where he was honored as Rookie of the Year and awarded Top Sales Rep/Marketing Rep of the Year for Northern Ohio. His career in sales is filled with successes from high profile companies like Trend Micro, Citrix Systems, General Electric Consulting Corporation, General Data Comm, Black Box, McDonnell Douglas, and Prime Computer. He has served as both sales manager and sales executive, regularly obtaining Pro and President Club status while consistently exceeding his quota.

Larry went on to create Larry Sternlieb Seminars (LSS, LLC), a sales training methodology based on his personal experiences and practices. LSS training is unique in that it uses only 'real world' practices geared for the technology and rapid pace of the Twenty-First Century.