Introduction
Chapter 1: Welcome to the Club!
Chapter 2: My Own Journey
Chapter 3: How "Real" Should You Be as a Community Manager?
Chapter 4: Should We Even Have an Online Forum?
Chapter 5: The MVP: The Core Principle
Chapter 6: If It's All About People, It's Also All About the Persona
Chapter 7: Community Discovery and SPAN
Chapter 8: Being On the Front Line of Community Support
Chapter 9: Your Product Sucks!
Chapter 10: Don't Ship Your Community Without CARGO!
Chapter 11: SaaSy Goals
Chapter 12: Where am I?
Chapter 13: Testing, Testing, 1, 2, 3 - Is This Thing On?
Chapter 14: Nowhere to Hide - Let's Get Ready For The Ride!
Chapter 15: Let's Talk SEO!
Chapter 16: The Private Party
Chapter 17: Community Content Programming
Chapter 18: Let's Get Engaged!
Chapter 19: Building and Managing a Moderation Team
Chapter 20: Recognizing the Super Ones
Chapter 21: From the Bench to Starter
Chapter 22: What if My Community is Dead?
Chapter 23: DEIB - A Conversation to Have
Chapter 24: Continued Success - What Does It Take?
Chapter 25: Listen to Your Health
Epilogue
Acknowledgements
Index
