Exclusive Media Interviews: Arrange exclusive interviews with Andrew Spence on major financial news outlets. Topics will include his experiences as a bank economist, the urgent need for banking reform, and key insights from the book.
Press Release Campaign: Launch a comprehensive press release campaign targeting national newspapers, financial magazines, and online news platforms, highlighting the book's critical examination of the Canadian banking system and Spence's credentials.
Op-Eds and Guest Articles: Pitch op-eds and guest articles authored by Andrew Spence to leading newspapers such as The Globe and Mail, National Post, and Toronto Star. Focus on specific issues like bank fees, small business lending, and the need for regulatory reform.
Podcast Appearances: Schedule appearances on popular finance and business podcasts and Canadian podcasts to discuss the book's themes and the state of the banking industry.
Book Launch: Host a book launch event featuring reading, Q&A session, and/or panel discussion with financial experts and consumer advocates. Plan to promoting the event through social media and email newsletters.
Social Media Campaign: Develop a robust social media campaign using hashtags like #DamnBanksBook. Share quotes, infographics, and video clips from Andrew Spence discussing key points from the book and engaging with followers.
Partnerships: Collaborate with finance bloggers, influencers, and YouTube personalities who focus on consumer finance, small business, and economic policy to review the book and share their thoughts with their followers.
Feature in Financial Publications: Secure features in leading financial publications such as Forbes, The Economist, and Canadian Business. These features will include interviews with Andrew Spence, book excerpts, and in-depth analysis of the banking issues discussed in the book.
Educational Outreach: Partner with universities, business schools, and economic think tanks to incorporate the book into their curriculum. Arrange for Andrew Spence to deliver guest lectures and participate in panel discussions on banking reform and economic policy.
